Shane's return is a win, but where's the focus on new talent?

Shane O'Mac is back! Image credit: WWE.com. 

Let's get this out of the way first: Shane McMahon making his long awaited comeback to WWE was a huge win for the company last night. Shane puts on great matches whenever he's on WWE television, where he could even make electrocuted testicles something entertaining. (Yes, really.) As Undertaker's Wrestlemania opponent, he's certainly a strange pick but he's got the potential to take the company in a much needed, new direction after the biggest show of the year.

The problem is that his return is simply not enough in the current holding pattern of the WWE roster. With numerous stars on the shelf, it seems like the perfect time to start bringing out fresh new characters, but WWE seems completely unwilling to even use half the stars they have on the main roster in a significant way. Cesaro is healthy but hasn't returned to television yet. Neville seems doomed to six man matches. The Wyatt Family have suddenly lost all direction as the Wyatt-Lesnar feud dissipates into dust.

Meanwhile, Jericho and Styles are suddenly a tag team for no reason, the New Day are feuding with everyone's least favorite stable, the League of Nations, and I'm still not sure if WWE even knows what it's doing right now with Kevin Owens or Kalisto, the company's secondary champions. Dolph Ziggler, Neville and Tyler Breeze have become little more than afterthoughts. Meanwhile stars like Enzo and Cass, Samoa Joe and Baron Corbin are in a holding pattern until they're called up from NXT.

Amore and Cassady are ready for the big show. 

It seems like a strange time for WWE not to spread the focus on the wealth of talent they have and build stronger stories that will propel interest in the rest of the card, especially when they are pushing as tough a sell in the main event as Roman Reigns versus Triple H (a.k.a. the battle of who we want to see less.)

Hopefully, a Cesaro-Kevin Owens feud is in the making in the coming weeks. Perhaps WWE will expand past the already announced No Holds Barred and Hell in a Cell match to give fans a much needed Tag Team TLC match as well. The New Day, The Dudleys, Sheamus and Del Rio and maybe even the team of Chris Jericho and AJ Styles could do amazing things on that stage. But it is truly time to let the wrestlers of the company shine as more than great technicians, but to use this period leading up to the biggest show of the year to build new stars.

And I don't mean Roman Reigns.